Campaign for Tap Water

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My nationwide campaign would be "Tap Into The Tap" and the whole campaign would focus on how we should "tap" into the tap water and use it more often. It would have flyers showing statistics about how much more expensive bottled water is and also how most people like the taste of tap water more than bottled water. I also think that by revealing how bad bottled water is for the environment we can show people why using tap water is so much better than bottled water. I would also offer free reusable water bottles for those who need it, that way they will have no excuse about why the need to bottled water. Finally, I would say all the things you could buy with the money you saving on not buying bottle water, like new clothes or a vacation!

Comments

  1. Jordan DemosSeptember 26, 2018 at 7:01 PM

    Caitlin,

    Great slogan. I agree and think that the best way to change the narrative around bottled water is to show exactly what it is doing to the environment and how it is polluting the planet we live on.

    ReplyDelete
  2. UnknownSeptember 30, 2018 at 6:17 PM

    Hey Caitlin,

    I love that slogan! It's so easy to remember. I also mentioned how explaining the impact it has on the environment might create some people to make better choices if they were aware.

    ReplyDelete
  3. AnonymousNovember 6, 2018 at 8:51 AM

    I love it! Tap into the tap. Nowadays, its all about catchy phrase and leaving it to the public to dive more into finding out what the campaign it for. This tap into the tap goes really well with current tech savvy environment. I think it would be smarter to target the younger generation than the older generation who already has a preconception notion and a culture that says tap water is not safe to drink

    ReplyDelete

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